VoiceBox heads back to IBC for a second straight year

VoiceBox Head Sophie Muller will attend the International Broadcast Convention in Amsterdam on Sept. 12-13, joined by Wolfestone Group production lead Alex Groza. The appearance underscores VoiceBox’s push to stay close to broadcast and media technology trends while pitching human-led accessibility services.

Why it matters: - VoiceBox is using IBC to stay close to broadcast and media technology shifts that affect clients across media and content industries. - The company is emphasizing human-led support at a time when many service providers are leaning on automation. - The event gives VoiceBox a direct line to broadcasters, content owners, rights holders and providers from more than 170 countries.

What happened: - VoiceBox Head Sophie Muller will attend the International Broadcast Convention for the second year in a row. - Muller will be at the RAI in Amsterdam on Saturday, Sept. 12, and Sunday, Sept. 13. - Alex Groza, head of production at the Wolfestone Group, will join Muller at the event. - IBC runs Sept. 11-14 and expects about 44,000 attendees. - VoiceBox shared the update in Swansea, Wales.

The details: - IBC describes itself as “the world’s most inspiring content and technology event.” - The convention brings together creative, technology and business sectors in one place. - VoiceBox provides media accessibility services including subtitles, live captions, audio description, voiceovers, voice dubbing and sign language interpreting. - Muller has worked for VoiceBox since 2018. - Muller said she is looking forward to “lots of interesting chats” and said she has “so much lined up” for the trip. - Muller said VoiceBox wants to make brands “inclusive and global-ready.” - VoiceBox said its service model includes dedicated human account management, with “no bots, no tickets, no queues.” - The company also said it serves a wide range of industries through its accessibility work. - VoiceBox shared its LinkedIn page: VoiceBox on LinkedIn

Between the lines: - VoiceBox is positioning IBC as a relationship-building event, not just a sales event. - The messaging suggests the company sees human interaction as part of its brand differentiator. - Repeating at IBC for a second straight year signals the event has become a priority venue for visibility and networking.

What’s next: - Muller and Groza are set to meet attendees during the Amsterdam event. - VoiceBox is likely to use the conference to track trends in broadcasting, media tech and accessibility. - The company may also use the event to deepen industry contacts and business relationships.